- To champion and celebrate the best of and good things of all kinds [in and from Bromley/London/ the UK]
- To shift attitudes towards positivity, believing the best of things and people, and away from doomscrolling, pessimism, cynicism, and hate
- To cherish and encourage connection, building, inclusiveness, creativity, togetherness, happiness, and love
- To do the same across London, the UK, and perhaps more widely, year after year